Why is tracking crucial for your brand strategy?
Measure your branding budget's ROI
Advertising campaigns are costly. Brand awareness surveys are a fast and on-budget way to check their impact.
Check the pulse of consumer sentiment
Surveys help you know whether consumers have warm, fuzzy feelings for your brand, or are turning cooler toward it.
See how you stack up against your rivals
New competitors enter the field. Consumers change their views. Brand loyalty surveys help you check the pulse of the market.
React fast when your brand is in the news
Run a brand attributes survey to detect any changes in the public perception of your brand.
Measure all your crucial brand metrics with SurveyMonkey Audience
Surveys can answer your questions at all stages of the brand conversion funnel. Send repeat surveys to consumers in your target market, stay within your budget, and detect trends over months and years.
Brand awareness
Have consumers heard of your brand?
Brand familiarity
How well do consumers know your brand? Have they used it?
Brand personality
What attributes do consumers associate with your brand?
Brand favorability
Do consumers like your brand more or less than your rivals?
Brand consideration
Is your brand in consumers' consideration set?
Brand choice
What brand would be consumers' top choice?
Brand loyalty
Do consumers in your category switch brands a lot?
Brand Net Promoter® Score
Are consumers willing to recommend your brand to others?
How to power your brand research with SurveyMonkey Audience
Reach your target market now
Our global panel is the most precise way to access your ideal sample. Use targeting options, custom screening questions, and more to find consumers in any group.
Measure often, act faster
Conduct brand tracking studies more often than ever with our fast, cost-effective solution. Monitor your brand’s perception before, during, and after campaigns to measure impact.
Avoid bias in your sample
Our panelists cannot take the same survey twice in a 100-day period, which guarantees your unaided brand awareness results are reliable.
Analyze trends, get insights
Use our Analyze tool to filter and compare results. Export data into statistical software for powerful analytics.
DIY market research accelerates product development
"SurveyMonkey Audience allowed us to launch the best product that we could, and in fact, we sold out in the first month of our launch."
It's easy to get started
Start tracking your key brand metrics today
Keep the pulse on your brand awareness, loyalty, and more with fast responses from your target market.
Not ready to pick your audience?
There's a lot more you can do with SurveyMonkey Audience
Consumer behavior
Get crucial consumer insights—like attitudes, perceptions and shopping habits—by surveying your market.
Learn moreProduct development
Be a master at product innovation by testing concepts early on in your development process.
Learn moreAd testing
Ultra-fast ad testing helps you ensure that your campaigns are on target before you launch.
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