VAN WESTENDORP
Price Optimization
Understand what customers are willing to pay and find a price that works for your business.
Starts at
per study*
*Survey your own contacts at no extra charge, or buy targeted responses from our global panel.
What you’ll get
Advanced studies,
without the effort
Rapid results,
in as little as 1 hour
Automated insights,
delivered instantly
Pay per study,
no subscription
Instantly spot the right price
See your acceptable price range, price floor, and price ceiling automatically populate as responses come in so you can identify your optimal price point without manually crunching the numbers.
Target the right people in hours
Survey your own contacts at no additional charge, or tap into our integrated global panel of 335M+ people in 130+ countries, with 200+ unique targeting options and custom screening available.
Take your pricing data further
Export to XLSX, CSV, or SPSS to dig deeper into your pricing data: model revenue scenarios, combine survey results with sales and margin data, or run segmentation and willingness-to-pay analysis.
How Price Optimization works
Build your pricing study in minutes with the right methodology
The solution builds the Van Westendorp study for you with pre-written questions and best practices. Tailor the study by adding purchase intent and follow-up questions for deeper context.
Get rich consumer feedback in as little as 1 hour
You can survey your own contacts, or reach out to our global panel of 335M+ respondents. Choose your audience size and targeting criteria, and only pay for the responses you need.
Find your price point, instantly
Instantly visualize your optimal price range, floor, and ceiling—and move from data to pricing decision in minutes. Share findings and make decisions faster by exporting to XLSX, CSV, or SPSS.
Van Westendorp methodology
The solution uses the Van Westendorp Price Sensitivity Meter, which is the industry gold standard for capturing consumer price preferences.
Find the acceptable price range
Van Westendorp shows exactly where your customers’ willingness to pay begins and ends. That way, you can find the ideal pricing window that maximizes both revenue and market demand.
Identify your price floor and ceiling
Understand the point at which your price feels too cheap (and signals low quality) and too expensive (and loses buyers), so you can stay confidently in range.
What it's built for
Run pricing research at any stage of your product or business lifecycle.
Consumer packaged goods
• New product launch
• Premium vs. value tier
• Price increases
Health and wellness
• Supplement and vitamin pricing
• Gym and fitness membership
• Digital health app subscription
Financial services
• Subscription pricing for financial tools
• Insurance premium thresholds
• Price sensitivity for wealth management
Retail and e-commerce
• Subscription box pricing
• Minimum order value for free shipping
• Same-day or express delivery surcharge
Technology and software
• SaaS subscription tier
• Feature bundle and add-on
• Freemium-to-paid conversion
Travel and hospitality
• Hotel room pricing
• Loyalty membership tier
• Holiday packages
“It made me, a first-time user of Van Westendorp, able to execute a model I knew nothing about initially.”
Tabitha Wills, Product Manager, Practice Better
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*Targeted responses sold separately
Frequently asked questions
- How does your Price Optimization solution work?
- How much does the Price Optimization solution cost?
- What are the four questions in a Van Westendorp study?
- Do I need to be a market researcher to use the Price Optimization solution?
- What can you test with the Price Optimization solution?
- How long does it take to get results?
- How do you ensure the responses are high quality?